Brief:
Mash-up, Liven-up. They say opposites attract, and we’d like you to think about how this theory can inspire the creation of an innovative new product, service, or experience.
Problem:
Child Poverty in the UK is rising to a new high, with three in ten children experiencing poverty within the UK, thats 30 percent of children. With the cost of living crisis becoming more prevalent its likely child poverty will become an even larger issue. This is where Heinz and Jellycat come to play.
Solution:
Heinz and Jellycat have come together to create a new product: limited edition Jellycat stuffed toy, that will be replacing one of the cans from the usual Heinz pack of 6, with the extra cost for the toy to be donated to local food banks.
Just purchasing for the toy? Why not donate the extra cans to the dedicated ‘food donation box’. Give a can for your cuddle.
The campaign ‘Canz for Cuddlez’ combines all the iconic design elements of Heinz and the Cuteness of Jellycat to appeal to children, families and collectors. In turn, raising money and awareness on child poverty.
Just purchasing for the toy? Why not donate the extra cans to the dedicated ‘food donation box’. Give a can for your cuddle.
The campaign ‘Canz for Cuddlez’ combines all the iconic design elements of Heinz and the Cuteness of Jellycat to appeal to children, families and collectors. In turn, raising money and awareness on child poverty.
Heinz x Jellycat - Campaign Advert
