Weight Whiskers

Weight Whiskers is not your typical pet food brand. With a mission that extends beyond just providing nourishment to our furry friends, Weight Whiskers stands out for its commitment to making a difference in war-torn regions. As you scoop a portion of their carefully crafted kibble into your pet's bowl, you're also contributing to a cause much larger than satisfying their hunger. Weight Whiskers ensures that for every bag purchased, a portion of the proceeds goes towards aiding animals and communities affected by conflict around the globe. It's not just about feeding pets; it's about feeding hope and compassion to those who need it most.

Brief:

Create a brand that offers a project or service for ‘Project B’ other like-minded people. Scan a QR Code to meet your ‘consumer, B’ & discover their demographic, likes & preferences. Come up with a brand name & a big idea, then bring it to life across as many relevant touchpoints as you can.

Problem:

As pet obesity continues to increase in the UK, food resources for animal shelters in war-torn regions are decreasing. Almost 60% of domestic cats are overweight. Despite the serious health consequences of excess weight, surveys show that pet owners often do not perceive their pet’s weight as a problem. Many animal shelters worldwide are running out of food or have already completely run out, relying on money raised or from their own pockets. Especially in war-torn regions, more animals wander homeless.

Solution:

How can we solve both these problems? By providing cats in the UK with high-quality, portion-controlled food and including a promise to send food with every purchase, we can address both pet obesity in the UK and food shortages in animal shelters abroad.

Weight Whiskers - Promotional Video

Weight Whiskers - Website

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