Brief:
Help Durex break down barriers to sexual freedom. Develop an innovative service, product or campaign that solves your chosen barrier to sexual freedom. Your response must consider how breaking down barriers will give your audience more confidence to find their true sexual self, free from the current pressures they might experience. What you make is completely up to you, as long as it feels authentic to the Durex brand.
Problem:
Chemsex within the queer scene in London is becoming an increasingly pressing issue. Those in the community partaking in unsafe sex due to the drugs involved, including Meth and GHB, also are more lily to contact life threatening STDs. Durex will be collaboration with mental health charities to provide a service to help with addition, safe sex and mental health.
Solution:
Durex will be collaboration with mental health charities to provide a service to help with addition, safe sex and mental health. Using there platform to education those about the risks of Chemsex and providing support to those suffering from the consequents of Chemsex.
D&AD Durex - Campaign Advert
D&AD Durex - Website
